General Mills has already taken steps to ensure that the enigmatic confectioner isn't perceived as a "ridiculous bumbler," Delahanty adds. "One thing we've done is we've reestablished that the marshmallows are a creation of Lucky. Although they have magical qualities, they never take on a personality of their own. They are inanimate objects. That's an area where in the past, there's been a little zigging and zagging. But we've refocused after our most recent equity study. Now, we've reestablished that Lucky is totally in control."
This is how we beat the Soviets, kids. Be proud.