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: False Advertising: A Case Study

The front cover of my videocassette of Jackie Chan's The Young Master shows Jackie in jeans and a tank top. The video capture on the back shows Jackie in some sort of mechanic getup with the Mitsubishi logo on it, in front of what appears to be a fireworks stand. He's standing next to a Mediterranean-looking guy in slacks and a partially unbuttoned dress shirt.

The box cover copy says, in part, "While trying to help a friend avoid a life of crime, Jackie repeatedly runs into villians and police, all of whom want him out of their business."

Nowhere does the box cover copy mention that The Young Master is set entirely in imperial China, with no time travel excursions of any kind and therefore no Mitsubishi logos, fireworks stands, or Mediterranean-looking guys in slacks and unbuttoned dress shirts. In fact, I dare say that the video capture is from an entirely different movie.

I cannot imagine why the designers of the box cover felt the need to cover up this rather fundamental fact about The Young Master, especially since it is probably five times better than the firework stand movie. Whatever the motive, though, the crime is clear: false advertising. And murder. No, just kidding.


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