From The Futurians, by Damon Francis Knight, about the science fiction community of the 1930s.
Sun Sep 01 2002 18:20:
The fathers of Tonight's Episode (Sumana found this):
The assistant was also expected to write for each story a blurb and seven or eight titles, from which his boss would pick one... Many of the titles were puns, and after a while I began to see that as a game, and we used to make up lists of possible titles in the subway-- We Who Are About to Fry, Where There's a Kill There's a Way, etc. I liked the crime titles best, because they could be funny. The sports titles and blurbs were the hardest; the technical vocabulary of golf, for instance, is very limited--par, birdie, and so on--; these words had to be combined and recombined constantly in new ways.
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