News You Can Bruise for 2002 December 8

Sun Dec 08 2002 00:38 NewsBruiser Theme Song: I made up a silly NewsBruiser theme song. The short version goes:

NewsBruiser!

Only you sing it like "Transformers!" in the Transformers theme song. This is actually the better of the two versions. The extended remix goes:

NewsBruiser!
More than eats the pie!

Again like the beginning of the Transformers theme song. I don't know what qualities enable NewsBruiser to exceed mere eating the pie, but it's a theme song that Joe Mahoney will like, which is the important thing.

Sun Dec 08 2002 15:24: I'm posting this from my new toy, a Hiptop (of Mike Popovic hype fame). While this carries little intrinsic interest, it foreshadows things to come; I envision myself stranded on the side of I-5 and posting to NYCB for help.

I'd post a random picture taken from the Hiptop, but the web browser doesn't seem to support file upload. (Finally, complaining, my natural medium!) More Hiptop news as it develops (but probably typed on the big computer).

(Later) Here it is.

Sun Dec 08 2002 19:51: I told Sumana the short version of the NewsBrusier theme song and, shockingly she came up with the exact same second line as I did. Together we came up with a few alternate second lines, some of which attempt to actually connote what NewsBruiser does. Examples:

NewsBruiser!
Holds up half the sky!

NewsBruiser!
Blogging on the sly!

NewsBruiser!
Featureful and spry!

NewsBruiser!
Usabili-tie!

NewsBruiser!
Someday you will die!

That last one is useful for putting the lie to Doc Searls' (??? I can't find it anywhere) observervation that "Everybody dies" is an idea never seen in advertising.