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: I told Sumana the short version of the NewsBrusier theme song and, shockingly she came up with the exact same second line as I did. Together we came up with a few alternate second lines, some of which attempt to actually connote what NewsBruiser does. Examples:

NewsBruiser!
Holds up half the sky!
NewsBruiser!
Blogging on the sly!
NewsBruiser!
Featureful and spry!
NewsBruiser!
Usabili-tie!
NewsBruiser!
Someday you will die!

That last one is useful for putting the lie to Doc Searls' (??? I can't find it anywhere) observervation that "Everybody dies" is an idea never seen in advertising.

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