News You Can Bruise for 2002 February 11 (entry 0)

Mon Feb 11 2002 08:09: Early yesterday morning I had an incredibly stupid idea (in fairness, I had it as part of a dream, but I've also had good ideas as parts of dreams): a breakfast cereal for kids which instead of (or by dint of) coming in different shapes, was associated with different point values. You would stand some distance away from the cereal bowl, throw cereal at it, and rack up points depending on how accurate your aim was.

The sad thing is, someone working for General Mills probably thought of that in 1986 and it probably made it through one or two rounds of focus groups.