Sat Dec 16 2006 16:45: Hung out with Evan today. I told him about Kevin's record collection of punk bands with great names like "Live Skull". As we spoke the radio in the restaurant was playing aggravating commercials with creepy lines like "add a little bit of sour cream, and watch 'em smile!" and "it follows your every move!" It was at this point we decided that all brand names should be replaced with "Live Skull". It works beautifully.