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I just got a catalog from Heartland America. They somehow discovered that I mentioned them on NYCB (months ago), found my mailing address (I've moved since I mentioned them), and sent me their catalog, despite the fact that my mention in NYCB was a total bashfest.

I don't see how else this one obscure catalog company would have been able to connect my name with the set of people who had heard of them. And yet, they were smart enough to track me down, but not smart enough to realize that I think of their catalog as only good to mock.

People reading this: find my street address and email it to me. I'd like to know how you did it.

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