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: Joe writes (or wrote, a long time ago):

Leonard, are you aware that the website known as Builder.com has been revamped and moved to a new url? It is now at builder.com.com

Given that you've written about the pronuciation and spelling of "dot com" a number of times, I'd keen to read your thoughts on builder dot com dot com.

I have no particular beef with "com.com", but I think that once you control the com.com domain there's no reason to stop at com.com. Since you can create subdomains, why not com.com.com, com.com.com.com, or even com.com.com.com.com.com.com.com? Import some singing Vikings, make good. A family-friendly website. Community! Why not make it interactive? Flash introduction! Viral marketing! Socially conscious! First to market advantage: leverage, disintermediate, revolutionize! Supply chain, old economy, new economy, innovation business model open source change! It's peer-to-peer! Sand Hill Road! Close to the Spiritual Machine: One Hacker's Travels with the Selfish MAME. The Coming Crisis In Design: Giving Thanks For Virtual Sexbots. Identity Over IP. Queueing Theory. The Fundamental Theorem of Calculus.

This is a Muppet News Flash! Scientists at Muppet Labs have created a conceptual singularity! In one test, incredibly high concentrations of the '.com' meme somehow fragmented the structure of meaning itself, causing seemingly thoughtful discussion to degenerate into buzzword-laced Joycean rambling. More research on this topic will have to wait until construction of the Semiotic Supercollider is completed in 2004, but the future of high-energy textual analysis is bright. We anticipate eventually being able to reduce all attempts at communication to meaningless sounds and nonsensical scribbles.

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