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[Comments] (2) : Sumana brought home a copy of MAD Kids, a dumbed-down version of MAD. Seriously. In my day we had MAD Kids and it was called MAD. If you didn't get a joke it meant you'd gotten a glimpse of a mysterious adult world and you had something to ruminate over.

I flipped through it. It had a "Spy vs. Spy Jr." where Black Spy Jr. concocts a needlessly complex plot to hit White Spy Jr. in the face with a pie. Just throw the pie! Actually now that I think of it the comic is written from the wrong POV. Many SvS comics involve a needlessly complex plot, but you're not in on the plot from the beginning--it's the other spy's doing and it's revealed in the last couple panels--so it's funny. Like I said, dumbed down.


Posted by franklin at Sun Mar 09 2008 00:11

I remember clearly reading MindAd in the early 1980s (I can't recall exactly when they did The Empire Strikes Out, but I do recall reading it), and in those heady days it seemed funny. In 1988 I came across Cracked, and it was not funny. In 1990 I came back to MAD, and . . . it was Cracked, for the most part. Gains dying did not do MAD well, as the last time I read them they were busily analysing the niceties of partisan politics, which may have been around 1996-1997.

All of this to say that somehow nothing about MADkids surprises me.

Do "They" accept ads now?

Posted by Leonard at Sun Mar 09 2008 08:28

I should mention that I never actually liked MAD when I was a kid, I didn't think it was funny and I was pretty prudish about satire and parody. But I never felt like it was talking down to me.

They do accept ads and they're very political (recently they did a bunch of Army recruiting ad parodies). They don't do the long-form film or TV parodies, preferring to take screen captures out of context or draw 'deleted scenes' or whatever. The long-form stuff they do is mostly character-study that I find really boring but that I also think is a callback to their very early work in the 50s. It's very hit-and-miss and certainly not a big part of the culture anymore.

Cracked is under new management and has recently made a comeback as a darling of the Digg set, publishing lists.

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