My secret project stalled recently, and today I figured out why. I
don't really understand how the names of video games work. For
"Mallory" I made up a bunch of fake arcade game names, and they're
pretty OK, but it took a long time to come up with them, and
some of them (mainly "Mutant's Revenge") don't quite ring true to
me.
Looking on the Internet, repository of all video game
related-knowledge, I discovered that no one has really looked
in-depth at the names of games. There are lists
of best
and
worst[0]
game names, but no one has tried to figure out a set of genres and
rules for game names. Which is odd because when I started thinking
about it I came up with a lot of patterns and even a rule of
historical development. Which I now present in part 1 of an epic
series.
A couple bits of logistics, as they say in college. First, when I
mention a game, eg. Pong, I'm generally talking about the name of
the game and not the actual game. Second, these are not ironclad
rules because we're talking about the fruits of creativity here. I'm
trying to ferret out the underlying rules of game names so that I
can tweak them and apply them to my own purposes. Also, I'm not really clear on where to draw the line between synecdoche and metonymy.
Electronic games started out as representations of real-world
activities, and they started out being named after those activities:
Noughts and Crosses, Tennis for Two, Football, Pong, Tank, Gunfight,
Watergate Caper. The most abstract names from this era are Gran Trak
10 (a racing game) and Simon, where the name has only a metaphorical
relationship to the game. (Simon is a rare case of a game's
name referencing a different game!)
The big exception is Spacewar!, which was way ahead of its time
both in terms of gameplay and naming. Even if you consider Spacewar!
a representation of a real-world activity that's not possible yet,
that exclamation mark makes it clear the designers considered the
name of a game to be the same kind of thing as the name of a movie
or book. There are some more games for computer nerds in this category, like Hunt the Wumpus and Adventure. (Later I'll talk about "Computer Space", an attempt to market Spacewar! to non-nerds.)
Why this pattern? I can think of a couple reasons. People had to
become acclimated to the idea that you could inhabit the virtual
space of an electronic device and play a game there. It made sense
to create games that simulated or could be tied to real-world
activities. Also, because graphics were so primitive, the name of
the game had to do a lot of the heavy lifting. All the 2600 sports
games are basically Pong. If Spacewar! had had 2600-quality
graphics, it would have been Combat.
Over time the graphics got better, and two things happened. First,
you started seeing games that were not based on familiar everyday
activities. Sometimes they had generic names anyway:
Asteroids. Sometimes the names were more abstract: Space Invaders,
Battlezone, Breakout, Defender, Pac-Man.
Second, games that were based on familiar everyday activities
started using synecdoche. You can't have more than one game called
"Sprint" so you got "Night Driver", which was a little more
abstract, and then "Speed Freaks", "Turbo", and "Pole Position." A
single aspect of racing is used as shorthand to inform you that this
is a racing game.
At this point technological progress acts as a reset switch for the
synecdoche. On a home system, the graphics suck
compared to the arcade. Home systems go right back to games that are named directly after the real-world activities they replicate.
Here are some titles for the Magnavox Odyssey: Baseball,
Basketball, Dogfight, Football, Handball, Hockey, Roulette, Shooting
Gallery, Shootout, Ski, Soccer, Tennis, Volleyball. But there are
some more abstract titles: Analogic, Cat and Mouse, Interplanetary
Voyage, Percepts, Prehistoric Safari, Win (?). And even some
synecdoche, with "Wipeout".
Here are some Channel F titles: Tennis/Hockey,
Baseball, Slot Machine, Bowling, Backgammon. Some more abstract
titles: Casino Royale (an early media tie-in?), Alien Invasion,
Pac-Man, Cat and Mouse, Dodge'It, Pinball Challenge, Space War. A
little synecdoche here too, with "Drag Strip" and "Torpedo Alley".
One more. Here are some Atari 2600 titles from the year the system
launched: Air-Sea Battle, Basic Math, Blackjack, Combat, Flag
Capture, Race. Some more abstract names from
the same year: Canyon Bomber, Brain Games, Maze Craze: A Game of
Cops and Robbers. Now there's significant synecdoche and metonomy with "Home Run", "Outer Space". "Indy 500", and "Video Olympics".
Here are some games from Nintendo's sports series for the NES:
Golf, Ice Hockey, Tennis, Baseball, Volleyball, Pro Wrestling,
Slalom, Soccer. Other notable early NES titles reproducing
real-world activities: Pinball, Duck Hunt. But by this time, people
are comfortable enough with video games that you can call a game
based on a real-world activity Excitebike (alliteration, nonsense
compound word), 10 Yard Fight (synecdoche), Mach Rider, Urban
Champion, or Mike Tyson's Punch-Out!! (synecdoche, celebrity tie-in,
gratuitous exclamation marks). Even if there wasn't previously a
game called "Football" or "Boxing" on the system.
History progresses from this point and we start seeing
franchises. We get RBI Baseball 1, 2, and 3 (synecdoche), Tecmo Bowl
and Tecmo Super Bowl (synecdoche, corporate self-insertion, sequel naming by word association), up to today's tie-in-laden Madden, NBA
Live, FIFA Soccer, MLB 2K, Tiger Woods PGA Tour, etc. etc. These are
"canonical" game series based closely on the comings and goings of
the real-world sports franchises.
Today these franchises have pretty much taken over the market for
sports games. Their names are very predictable. On the other hand, games that don't
simulate real-world activities have had their names get more and
more unpredictable since the days of Breakout and Battlezone.
But when a new technology or console is introduced you get some
generic-sounding names. A generic name or franchise name gets the
name of the new technology stuck onto it: Sonic CD. Super Mario 64
or Advance. Virtual League Baseball. Wii Sports. There was a published game called "Golf" as late as the Virtual Boy.
Sometimes you get a
game name that sounds like a tech demo: Super Glove Ball. Virtua
Fighter. Computer Space is kind of in this category; the technology being pitched is the very act of playing a game on a computer.
It looks like the same pattern occured earlier, in the world of
electromechanical games. Games based on sports were the first to
show up in arcades in the 1930s. The first baseball-style pinball games (in 1932)
were called "All-Star Baseball" and "All-American Baseball
Game". Then you got the synecdotal "World Series 1934", "All Stars",
"Box Score", and so on. Sega put out a submarine game called
"Periscope" (synecdoche) in 1968, and then Midway ripped them off
with the even more abstract Sea Raider, Sea Devil, and Sea Wolf.
I find it even more interesting that this did not happen for
pinball in general. Pinball games have always had abstract names:
the first four names I could find are "Bagatelle Table", "Baffle
Ball", "Whiffle Board", and "Ballyhoo". Pinball games are usually
skinned to remind the player of some non-pinball field of endeavor,
but when that happens the games tend to have abstract or synecdochal names. 1972, the year Pong was released, also saw the release of pinball games with names like "Fireball", "Sky Kings", "Magic Carpet" and "Grand Slam". (In 1973, Williams released a Skylab-themed pinball game!) You could think of pinball as being
less like a video game and more like a sport: the kind of real-world
activity being simulated by video games up to the present day.
[0] Of course such lists are highly subjective. One of my favorite game names of all time is "No One Can Stop Mr. Domino!", which makes #11 in that "worst names" list.
(9) Sat Jan 31 2009 22:17 How Game Titles Work, Part 1:
Skip to: part 2, part 3, part 4, part 5, part 6.