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[Comments] (2) : I've been digitizing Sumana's collection of old videotapes, a somewhat tedious process that has required me to remaster obsolete technologies such as VCRs and Microsoft Windows. There's some really good stuff in here:

But mostly, it's the commercials. Yes, time has worked its mysterious alchemy on these tapes, and the commercials are now more difficult to find, and often more interesting, than the programs they sell. That's what I tell myself when I set a tape full of first-season Star Trek: The Next Generation to record, anyway. Some observations:

Enough lists. I gotta go to Montreal tomorrow for work, a sprint in preparation for the open sourcing of Launchpad. I suffered severe poutine disappointment last time but maybe this time will be better. Or, it seems, I can just get poutine in Manhattan.

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Posted by pedro at Sun Mar 01 2009 20:12

When I first saw the Star Wars Holiday Special, I'm not sure if I was shocked more by the special itself, or by the commercials.

Actually, I was shocked more by the commercials -- I had been at least somewhat prepared for the awfulness of the special.

There's one on there that's for like, "the Ladies' Undergarment Manufacturers Union", and it's about a minute long, and it's narrated by this senior citizen Texan in big glasses with a turquoise stone bolo tie, and (while I mean no offense) it seems like he probably was a 2 pack a day smoker. In short, about the last person you want to imagine making ladies undergarments, much less trying to convince America why you should support them.

That was the moment that I realized how much things had changed, and it really changed how I saw commercials. There's so much going on in them that only makes sense in that moment in time so that when you look back at them, it seems incomprehensible that those ads would have worked on anyone... but obviously they did.

Posted by Rothul at Mon Mar 02 2009 18:09

We miss you, Square One TV. We miss you.

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