Sunny 9 for 2009 February 22 (entry 0)

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[Comments] (2) [Trackback URL for this entry] The Oscars, Hollywood, and You: Here is an article I thought was interesting food for thought:

"Whether you enjoy watching the Academy Awards or not, the yearly celebration of Hollywood’s finest at the very least provides an opportunity to reflect on the movie industry and its trends, its successes and its failures. As we examine box office totals and the Academy’s choices for 2008, the numbers provide interesting insights and some fertile ground for discussion. Take the following statistics:

* Of the five movies nominated for best picture, four are rated R and one is rated PG-13

* The average gross box office of the five movies was 50 million, skewed high by the sole PG-13 movie, Benjamin Button, which grossed nearly 123 million

* Rated R movies accounted for 50%(!) of the rated movies released last year, but only accounted for 22% of the total box office revenue

* Only 14% of the rated movies released in 2008 were G or PG, but they accounted for 23% of the total box office

* PG-13 movies accounted for a whopping 55% of the total box office gross and were 36% of the movies released

A Thirst for the Family Friendly

The numbers indicate to me that America has a thirst for movies in the “family friendly” G/PG category. I think the statistics show that people enjoy clean movies and want to see films with their families. But despite the overwhelming success of non-rated R movies, Hollywood still makes as many rated-R movies as it does all three of the other ratings combined! From a purely business perspective, sense would seem to dictate that studios need to shift resources away from the raunchy, profane, and violent. So why don’t they?

While the answer is likely complicated, the number of rated-R movies released and the Academy Award nominations may suggest that one factor is a values gap: those within the industry simply don’t share the same values, perspectives, and goals as the movie going public. The statistics demonstrate that we want more quality, clean entertainment, while some directors and studios may want to generate buzz by pushing boundaries, seeking for prestige among their peers, or releasing films that reflect their own morals and interests. What To Do?

While studios have every right to release what they want, those of us who would like cleaner, values-oriented entertainment must voice our opinions. While every industry wants to reward its innovators and visionaries and be successful, we need to send a message that more graphic sex, violence, and profanity do not innovation, a vision, or even good business sense make. Until Hollywood understands this, or perhaps until they understand us, ClearPlay will have plenty of work to do."

-Brian Fuller


Posted by Joseph D. Walch at Mon Feb 23 2009 13:51

Usually socio-political ideologies have similar values, only different fundamental visions of how those values should be furthered. Hollywood, however, seems to be on a different planet.

Combine that with their broadway wannabe coulture that despises bourgeois sentimentlity. It's almost as if a successful box office will automatically disqualify the film for awards.

Posted by aaron at Tue Feb 24 2009 09:56

What I don't understand is when they make an awesome movie and then throw in some meaningless, raunchy scene just for kicks. Go figure what's going through their heads. . .

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