I find that the Ashley Madison spam specifically bothers me, not just because it implies that I am thought of as a promise-breaker, but because it implies a new vice that I'm not used to seeing in my spam. I'm used to spam insinuating that I am greedy, obese, and libidinous, but not specifically adulterous. And the heteronormative and aimed-at-men "sleep with a married woman" spam actually bothers me less than the more equal-opportunity subject lines that aim to include me. The former I can laugh off as male gaze; the latter thinks I am nudgable.