My Seussical Life for 2005 February 28

Many of my friends and family members are familiar with my vexation of Wal-mart. Dave and I have grown more and more committed over the years to supporting local merchants whenever possible. When we moved to Lawrence, it was like stumbling upon a treasure trove of local economy. Here there is a thriving downtown of stores and restaurants that one cannot find anywhere but in Lawrence. This isn't only downtown; little thriving companies are scattered all over the city. So are cars with bumper stickers that read: "Vote with your Dollar," and "A Living Wage Builds a Better Lawrence." I bring this up because I read a great op-ed piece in the NY Times today, and it made my pulse quicken. I know that I pay a higher price to shop at, say, The Raven Bookstore, an independently owned shop that sits just around the corner from Borders. I know that if I buy pizza from Rudy's Pizzeria I might spend a couple dollars more than if I went to Pizza Hut (I also wouldn't enjoy their made-from-scratch crusts and sauces, their freshly grated cheese blends--mmmm). Friends, I'm not just buying a book or a slice of pizza (as superior as it may be). I'm buying the privilege of walking down Massachusetts street and seeing my town, not just Anywhere, USA. I'm paying for the benefit of standing behind the owner of the local outdoor outfitter at the grocery store, knowing that the t-shirts and swim goggles I've purchased from her not only help pay for her groceries, but also her thriving dreams. These people are my neighbors, and I'm investing in them.

I understand the allure of rock-bottom prices. But this journalist, Robert Reich, is totally right. No matter where you shop, you get what you pay for.