I like the phrase 'The thinking {man's, person's} x". It lets you
say 'This is like x except it's good', kind of clearing the room of
the foul presence of x by taking the moral high ground and acknowledging
its similarilty to whatever you've got.
As early as 2011, NASA hopes to launch what may be the most ambitious telescope ever conceived: the Terrestrial Planet Finder. Scientists hope it can be used to answer the question of whether life exists on planets beyond our solar system. "When you're asking the greatest question ever, you need a great telescope," says Charles Beichman, project scientist for the telescope.
This is my new "It's a beer." Whenever anyone attempts to prevent me from getting x, I will say "When you're asking the greatest question ever, you need x." It worked for this guy. Only he is asking the greatest question ever. But still. I'm too cool for silica clouds, baby.