News You Can Bruise for 2000 September 7

On the flap of the box of microwave shepherd's pie I bought:

After the birth of our daughter Amy in 1987 we found there was little time to prepare the wholesome nutritious food we normally ate. Realizing there were others like ourselfves we set up Amy's Kitchen to produce delivious, nourishing frozen meals for health conscious people too busy to cook.

Yes, they didn't have time to cook for themselves, but they had time to set up a company that does the cooking for a whole bunch of other people.

Also, there's a bus ad for the Volkswagen bug that says "One more gear and it's a time machine." For heaven's sake, put in that extra gear and sell it as a time machine! I don't want to tell them how to do their jobs, but man.