News You Can Bruise for 2003 February 18

Frito-Lay India's answer to those Apple laptop ads. (Sent me by Todd, who has his reasons)

"It is very exciting to be associated with a fun brand like Lay's. I am sure Saif-n-Kaif Hot & Sweet Chilly, Caribbean Style with its spicy, tangy taste is a flavour that will go down well with the younger generation," said Saif.

This reminds me that in Trader Joe's, Sumana and I saw some fliers for Tom's of Maine mouthwash. Only they weren't consumer-oriented fliers, they were fliers that tried to convince stores to carry the product. They said:

• Ginger flavor appeals to cultural creatives.

I was just thinking, "Ginger-flavored mouthwash, that's an interesting--gaaah!" If there's one thing us cultural creatives hate, it's to be identified as such.