News You Can Bruise for 2009 February 2

One thing I didn't mention earlier (because I didn't realize it earlier) is that war-themed games, like sports games, make heavier use of metonymy and synecdoche (America's Army, Counter-Strike, Medal of Honor, Delta Force, 1942) because they're based on real-world activities and even specific historical periods. This is reinforced by the fact that you don't want to give a war game a cutesy name. (Unless it's Rush'n Attack, which is a frightening game when you're a kid playing it in 1987.)

Kris commented on an earlier entry saying basically, why is this a mystery? When you name your game you pick a name that has something to do with the gameplay and that hasn't been chosen before. But even this high-level overview of game names is different from the way other things are named. You wouldn't name a book or movie or album or any other cultural artifact using the techniques normally associated with cleaning products. Books and movies are often named with synecdoche (name the book after something in the book), but full-blown metonymy (name the book after something thematically related) is less common and can seem pretentious, where it usually doesn't for games.

I haven't found any rules for metonymy, because there probably aren't any, but there are some interesting patterns. Fantasy games have epic names, as you might expect--specifically, they have names that sound like bad fantasy novels. This connection is strong enough that fantasy RPGs often have literary imagery in their names. ("Adventures of", "Legend of", "Tales of", "Book", "Scroll", "Odyssey")

Naturalistic imagery is also common. In fantasy RPGs the imagery is familiar ("Mountain", "Ocean", "Wind", "Rain", "Tree"). In science-fictional games of all kinds it's alienating ("Space", "Planet", "Galaxy", "Asteroid"). "Star" and "Moon", astronomical phenomena you can see from Earth, can be either comforting or alienating. Compare "Harvest Moon" to "Moon Patrol".

One unexpected thing I found was a vein of aspirational language in the names of fighting games. (Karate Champ, King of Fighters, Urban Champion)

Like I say, any rule about metonymy is shaky. But there are some pretty well-defined kinds of synecdoche that cover a lot of game-naming ground.

• Games whose name is a reference to the protagonist are very common. The reference may be the protagonist's name or title. (Super Mario Bros., The Sims, Duke Nukem, Commander Keen, Dangerous Dave, Mega Man, Max Payne, Serious Sam, Pac-Man, Kid Icarus, Anteater, Lunar Lander, Sonic the Hedgehog) Trivia: "Quake" was originally the name of the protagonist. Less often the title is a nickname or label for the protagonist, a name the protagonist would not use to refer to themselves. (Rogue, Leisure Suit Larry, Bad Dudes) This is common in literature, though more the literature of 150 years ago than today's.
• Also popular is a game named after the protagonist's job, or the player's job within the game. (Paperboy, Sokoban, Tapper, NARC, Railroad Tycoon, Ice Climber, Zoo Keeper, Wing Commander, Tomb Raider, Pirates!, Street Fighter, Wrecking Crew). This is very uncommon in literature. Sometimes there's some metonymy here. For instance, "Missile Command" and "Moon Patrol" are presumably the place where the protagonist works. "Joust" is the event taking place.
• Names that refer to the antagonist are also common, especially in older games. (Metroid, Donkey Kong, Asteroids, Space Invaders, Centipede, Diablo.) Sumana suggested "Skulljagger", a SNES game that no one has ever heard of or cared enough about to do a real web page for, but yes, it's a game named after the main antagonist. You could expand this to cover games whose names refer to the ultimate goal of the game.
• It's pretty rare you get a game named after a character who's neither protagonist nor antagonist, but the Zelda series is a high-profile counterexample.
• Some names refer to the setting. (Super Mario Land/World/Galaxy, Maniac Mansion, Area 51, Angband, Castlevania, River City Ransom, Wolfenstein, New Zealand Story)
• There are a few games named after weapons. (Golden Axe, Daikatana, Pokemon, Soul Calibur, Metal Slug, Metal Gear) Expand this idea to include tools and you'd pick up many of the Zelda games.
• Sometimes the title refers to some aspect of the gameplay, hardware, or software. I mentioned these earlier.
• Rarely, but awesomely, you get titles that refer behind the scenes to the development of the game itself. The only examples I can think of are Nethack and Final Fantasy.

What's left in this series? There are two more interesting title patterns I'll cover next time, as well as rules for constructing sequel names. Then I'd like to analyze some of my favorite game names in detail. I tend to like game names for their complexity and literary value, attributes not traditionally associated with trademarky or synecdochal names. Finally, I need to figure out which of these patterns happened because of the nature of video games, and which are artifacts of the economic context in which most games were developed.